Cundy Street Quarter

Our plans

Our proposals are for an inclusive new neighbourhood, doubling the number of affordable homes, and a major investment in better public and community spaces which are shared and open to everyone.  

Our commitments:

  • Ongoing, open dialogue with the local community
  • More onsite affordable, social rented, private and senior living homes.
  • High-quality design that complements the historic character of the area
  • Wider variety of retail and food & drink offerings
  • Welcoming and open public spaces with increased greening and landscaping
  • Pedestrian-friendly routes to connect with the wider neighbourhood
  • A sensitive management and servicing approach that responds to local needs

Masterplan development

The architects at DSDHA and the design and urban landscape team at Todd Longstaffe-Gowan have developed proposals that respond sensitively to each of the neighbouring areas and consultation feedback, whilst improving the use of the site and opening new pedestrian routes.


View and download previous exhbition boards.

Emerging designs

Indicative floor plan, June 2019

1 A new village centre

The new pedestrianised route through the village centre would be lined with shops and cafes, providing a meeting place for local people.

2 Orange Square

A new entrance from Orange Square opens up towards the village centre, providing a new and inviting pedestrian route. A lush urban garden will replace the Coleshill car park.

3 Ebury Square Gardens

The townscape of Ebury Square is framed by taller buildings, providing the potential for a new landmark building facing Ebury Square. This building will include homes at upper levels with retail spaces animating the street and Square.

4 Pimlico Road & Avery Farm Row

The new buildings along Pimlico Road have been sensitively designed to ensure the height rises away from the adjacent Grade II listed Coleshill buildings. A landmark building is proposed on the corner of Pimlico Road and Ebury Square Gardens to signify the transition between Pimlico and Belgravia.

5 Ebury Street & Residential Gardens

A mansion building design is being proposed on the corner of Ebury Street and Cundy Street to provide purpose built senior living accommodation. Ebury Street will be improved with wider pavements and new street trees.

An inclusive mixed-use neighbourhood

Our proposals include a mix of facilities and amenities currently lacking elsewhere locally such as new shops, community space, cafes and restaurants, as well as a range of housing types.

Indicative floor plan, June 2019

Meet the team

Grosvenor Britain & Ireland


Grosvenor is a privately-owned property business with a history spanning over 300 years.

Today, we create and manage high quality neighbourhoods that are great places to live, work and visit. We are defined by our long-term perspective and commitment to sustainability and the wellbeing and success of the communities we support.

Our property development, management and investment portfolio includes our London estate of Mayfair and Belgravia and other developments in London, Oxfordshire and Cambridgeshire.



DSDHA is an architecture, urban design and research studio, engaged in projects spanning from large urban design and landscape developments, through to highly acclaimed individually crafted buildings.

Its work has been recognised with 17 RIBA Awards in the last decade as well as being shortlisted for the Stirling Prize.

DSDHA has significant experience of working in Central London including Westminster. Completed Central London projects include Abell & Cleland House apartments, the Corner House and the remodelling of the iconic Economist Plaza in St James.

Todd Longstaffe-Gowan


Todd Longstaffe-Gowan Landscape Design is a studio engaged in the design and implementation of strategic masterplanning and landscape architecture at a variety of distinguished and historic sites.

For twenty-­five years, the practice has advised on the conservation, refurbishment, and development of key landscape initiatives, including Hanover Square in Westminster. In addition, it has developed a number of projects for renowned public institutions, local authorities, and private landowners. In 2018 its work was recognised with the RIBA London Award and the RIBA National Award.

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