Cundy Street Quarter

Design approach

Meet the team

Grosvenor Britain & Ireland


Grosvenor is a privately-owned property business with a history spanning over 300 years.

Today, we create and manage high quality neighbourhoods that are great places to live, work and visit. We are defined by our long-term perspective and commitment to sustainability and the wellbeing and success of the communities we support.

Our property development, management and investment portfolio includes our London estate of Mayfair and Belgravia and other developments in London, Oxfordshire and Cambridgeshire.



DSDHA is an architecture, urban design and research studio, engaged in projects spanning from large urban design and landscape developments, through to highly acclaimed individually crafted buildings.

Its work has been recognised with 17 RIBA Awards in the last decade as well as being shortlisted for the Stirling Prize.

DSDHA has significant experience of working in Central London including Westminster. Completed Central London projects include Abell & Cleland House apartments, the Corner House and the remodelling of the iconic Economist Plaza in St James.

Todd Longstaffe-Gowan


Todd Longstaffe-Gowan Landscape Design is a studio engaged in the design and implementation of strategic masterplanning and landscape architecture at a variety of distinguished and historic sites.

For twenty-­five years, the practice has advised on the conservation, refurbishment, and development of key landscape initiatives, including Hanover Square in Westminster. In addition, it has developed a number of projects for renowned public institutions, local authorities, and private landowners. In 2018 its work was recognised with the RIBA London Award and the RIBA National Award.

Design principles

  • A high-quality new neighbourhood with a focus on the quality of public spaces
  • New routes to improve connections with the local neighbourhood
  • A series of well-designed buildings, based on the London tradition of ‘mansion blocks’
  • Exemplary sustainable architecture which responds to the history and character of the surrounding area and the scale of surrounding buildings
  • New distinct residential addresses on Ebury Street, Ebury Square and Pimlico Road

Landscape principles

  • Enhance the biodiversity
  • Improve ecological connectivity of the local area
  • Deliver significant improvements to public spaces
  • Enhance existing spaces including Ebury Square and Orange Square
  • Create new publicly accessible gardens

If you wish to provide feedback on our proposals please click here 

Masterplan development

Building heights

This plan shows the number of storeys and heights of the proposed new buildings and those in the surrounding area. 

The design of the new buildings is guided by a series of design principles that were identified early in the project and are highlighted above. This includes stepping down of buildings towards the edges of the site, in response to the scale and character of the immediate context and minimising the visual impact of the new buildings. 


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Management and construction

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